Graphic Arts

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Commercial printing: Graphic Arts Leadership program

Today’s commercial printing market is undergoing fundamental changes. Fierce
competition, commoditization, and over-capacities are squeezing revenues and
profits. Run lengths are decreasing and turnaround times shrinking.

You have to innovate to keep pace with structural changes in the market. It’s not only
about printing; it’s about solving complex business processes.

This is where the Océ Graphic Arts Leadership Program comes in – with powerful
hardware, productive software, and tangible business development tools from Océ to
help commercial printers serve customers better. All designed to help you grow
without sacrificing profit.

 

Time to innovate

Convert challenges into opportunities

Customers want shorter runs, just-in-time delivery, and customized content. What are today’s choices for professionals to meet the challenges of e-commerce, new media, and globalization? One way is to lead on cost and speed – by improving production efficiencies and quickening turnarounds. Another is to differentiate with new products and services, and raise your game on sales and marketing.

Digital technology gives you it all

You can print short runs economically, generate products dynamically, and personalize and customize documents – all jobs that are unsuitable for traditional offset. This creates a win-win situation for printers and print buyers.

Powerful and flexible

However challenging the task, you can produce short-run and personalized jobs digitally on world-class Océ systems at full rated speed – with a quality and productivity to rival offset. Moreover, seamlessly integrated pre- and post-processing equipment from Océ and industry-leading partners lets you produce top quality finished products that rival those produced by traditional methods.

Providing the right service

Tangible business development

Keeping your customers loyal – despite an increasingly commoditizing market – is a major business challenge in commercial printing. It’s a challenge you can meet with effective sales and marketing. The Océ Business Innovation Suite can help you apply your marketing expertise, providing tools for analyzing your markets and assessing new business opportunities as well as building loyalty with your customers in your key target markets, whether these be in the publishing, advertising, corporate, public/educational, small business or consumer sectors.

Picking your solution

Océ digital solutions for Graphic Arts cover every requirement, whether in general commercial printing or specialized industrial production of books and manuals.

The hardware

For B&W and full-color applications, a complete range of Océ systems is available to fit your production needs. These include the Océ ColorStream 10000 Flex series ultra-high-speed toner-based color presses for Graphic Arts that offer cost-effective high quality color and B&W within a single system, and presses that offer a winning combination of full process color, high speed, and low operational cost, making these ideal for medium-length runs of textbooks and digital newspapers and collaterals. The ultra high-speed Océ JetStream family of inkjet presses rivals offset production of full color and books for medium runs of 3,000 and beyond. The Océ ColorStream 3500 offers productivity and flexibility for high-speed production of Graphic Arts applications.

The software

Handling short-runs and on-demand production requires seamless end-to-end workflows. With PRISMA for Graphic Arts, Océ provides a workflow suite to efficiently streamline your processes, from e-ordering to business flow management. Océ PRISMA for Graphic Arts offers you several powerful and practical ways to raise your productivity, cost-effectively diversify services, and increase your revenue. Further, its added-value modules can be plugged in as needed to take on challenges as they arise.

A complete approach to quality

Océ knowledge empowers you to profit from your processes. Our consultants can analyze the business flow of your print production and help you determine the best strategic options to move forward along the Business Innovation Process. Your Océ system can be thoroughly integrated into your environment, and customized as much as your organization requires. We can teach your employees how to get the best results, while our support services – available up to 24/7 – help maximize peak productivity.

The Océ Quality Center co-branding enhances your marketing with the power of the global Océ brand. It is a seal of quality provided to leading-edge commercial printers who rely on innovative digital printing technology from Océ to ‘deliver the difference’. Appealing reference applications help you market your digital services to corporate print buyers and agencies.

What does Océ offer? A complete approach that integrates software, hardware and business development, to help you reach your business goals – both now and for years to come.